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JBS Fishing Line Announces "Vicious" Brand

Dora, Alabama --- JBS Fishing Line, of Pell City, Alabama announced this week that they are branding a new line-up of premium fishing products under the trade name "Vicious". JBS Fishing Line started in the fishing line business over 33 years ago spooling line for DuPont.

Professional Angler Jeff Reynolds trusts his livelihood to Vicious Fishing Line and said, "This is the toughest line I've ever spooled on my reels!"

Vicious is a line up of products that will include Vicious Ultimate Copolymer, Vicious Offshore and Vicious Fluorocarbon. Each of these lines designed with years of industry experience, innovation and most importantly value.

Glen Cunningham, National Sales Manager, "We are very pleased and excited to announce the Vicious brand to the trade. Vicious offers the consumer innovations in technology, design, and durability.

JBS Fishing Line's Vicious brand will offer the consumer a premium fishing line without the premium price. Our product line is designed for all types of fishing, as well as every level of experience. No matter what type of fishing you do, we feel that we have a line that you can depend on. Vicious offers a copolymer monofilament, an offshore line, and a fluorocarbon line."

"We are also partnering with several companies in the trade to bring other Vicious fishing items to the consumer. From polarized glasses to rods and reels to boats, when the consumer uses a Vicious product, he or she will have confidence that they are getting a quality product with a few more features and benefits at a great price. When people think about fishing, we want them to 'Get Vicious'," added Cunningham.

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