Jasper, AL, based Ultimate Bait Company announces the release of its highly anticipated swim bait- "Trixter". The new "TriXter" swim bait is one of the most life like action baits ever created.

Some of the features and benefits of the TriXter are:

• Tight wobble with fast retrieve; looser wobble when retrieved slowly
• Mimicry of a stunned or dying bait fish when allowed to free fall.
• Solid body and enlarged head allows the bait to be rigged with a coil / screw lock hook and withstand multiple catches without tearing up.
• Packaged in a "cradle clam" to prevent warping of the tail; this maximizes performance and life-like action.
• Can be fished on a straight retrieve or Carolina Rigged.
• Recommended Hook for maximum effectiveness is a 5/0 Davis Bait Company XSWIM hook.

"We've gone to the extreme to make sure this bait outperforms the anglers expectations. From the mold to the shelf, we take great measures to insure the tails don't warp, the finishing process is accurate, and the integrity and durability of the bait is unsurpassed." notes Chris Dutton, Managing Partner of Ultimate Bait Company.

The "TriXter" is available in a 3 pack, and comes in 5 colors: Black Shad, Trout, Gizzard Shad, Blue Shad, and Chartruese Shad.